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Geofencing nature intel to activate ‘human nature’
Asian Longhorned Beetle (Anoplophora glabripennis). As they become established in their non-native habitats, ALB infestations force costly removals and quarantines that strain municipal budgets and jeopardize industries reliant on healthy maples and other susceptible species.
The annual cost of invasive species exceeds US $423,000,000,000 globally.
Invasive species are one of the most urgent threats to global biodiversity, reshaping ecosystems, threatening economies, and endangering public health. They alter soil chemistry, degrade habitat, block waterways, and displace native vegetation. These ecological impacts carry major financial consequences. Global damages now exceed $423 billion USD each year (Diagne et al., 2021, Nature), and costs in the United States surpass 120 billion USD annually (Pimentel, Zuniga & Morrison, 2005).
And yet, simply knowing the costs of invasive species does little to solve the problems leading to their proliferation.
To be transformative, Nature Intelligence requires human-centered preconditions to activate desired behaviors.
Naughtweed offers instant, interactive + actionable value for global action.
Japanese Knotweed: Interactive Case Study
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