We are selling three things in one package: Software as a Service (SaaS) subscription, physical buttons that link the pace of the real world contexts to a SaaS subscription, and accessories that ensure these buttons are put into the most convenient place (e.g., small adhesive for vehicle dashboards, clip for backpacks, watch band, etc).

Each button has three actions - a press, and double press, and a press and hold. This means that each buttons can be used to track up to three species (or, as others have been curious about, two species and one emergent problem area - such as a trail bridge out).

A press calls for the paired phone’s location, and logs an instance of the timestamp, button press type, and latitude / longitude. In the backend, the user’s selected tracking token (i.e., Knotweed) with their button press type (e.g., single press), so all they see is a heatmap of Knotweed that they’ve clicked through.

Batteries are advertised to last for two years, and there are several other button types we are exploring with our development collaborators at Flic.

Naughtweed is field-ready nature intelligence system that makes environmental data collection easier than ever before. Our SaaS includes physical hardware (one-button inputs), lightweight software, and the ability to export data to existing GIS systems (e.g., Avenza, ArcGIS) to ensure SMEs are not paying for duplicate services. While our focus is Early Detection of invasive species that will cost SMEs and their communities billions of dollars each year, users are encouraged to apply the same tool for custom situational awareness, and faster decision-making across land-based systems.

In short, both. The three personas we’ve identified (Steward, Fellow, Responder) are equally applicable to internal teams and broader campaigns. Essentially, these personas are the beginning, middle, and end of a nature intelligence story - each highly customizable for internal / broader coordinated actions.

While we built Naughtweed to tackle the most pressing management issue facing invasive species management, the system is proving to be broadly useful anywhere organizations need fast, location-based intelligence captured by people already working in the landscape. The common thread across these use cases is human-centered design: lowering the friction of observation so that field staff can record what matters in the moment, without stopping work or switching tools.

For example:

1. Trail and recreation infrastructure intelligence. Through the Trails Stewardship Committee and OpenStreetMap community, Naughtweed can be used to encode time-sensitive trail conditions alongside invasive tagging. Examples include bridges out, washouts, downed trees, erosion hotspots, signage damage, or accessibility pinch points. A single button press or minimal interaction creates a geolocated record that can later be enriched and exported to OSM or agency systems, improving safety, accessibility, and maintenance prioritization.

2. Triage layer for professional ecological assessment. For state invasive species managers, seasonal interns, and contractors, Naughtweed functions as a first-pass triage tool. Rapid observations in the field can flag locations that merit deeper follow-up using existing protocols and databases. Metadata such as habitat context, apparent infestation stage, access constraints, or co-occurring species can be added later, ensuring expert time is focused where it has the greatest impact.

3. Working-forest and land stewardship intelligence. Partners like Seven Islands see value in using the system not only to document ecological threats, but also to positively identify benefits. Field crews can pin pollinator habitat, regeneration success, rare plant sightings, or areas responding well to management. This creates a more balanced, decision-relevant picture of landscape condition that supports both ecological goals and business operations.

4. Infrastructure and safety observations. The same workflow can capture obscured road signs, vegetation encroachment, drainage issues, or storm damage along roads, rights-of-way, and utility corridors. These observations often fall through the cracks because they are noticed opportunistically; Naughtweed turns them into actionable, spatial data.

5. Training, onboarding, and knowledge transfer. Because interactions are simple and repeatable, Naughtweed supports workforce training and consistency across distributed teams. New staff can learn what to look for, while supervisors gain a transparent record of field observations over time.

Given that Stewards represent anyone who cares for land, at any scale, a small land trust with little funding might create an invasive initiative. This intiative can then be posted within the Naughtweed network to Fellows to then tag relevant information, creating the Fellowship of support to fill in funding gaps. Fellows are recognized through in-app partner brand rewards (e.g., chance to win discounted winter apparel). Now having added nature inteligence, Stewards can post a more accurate reuquest for treatment, and Respnoders can bid on these jobs within the network, advancing rapid response for effective and scalable mitigation. SMEs can create ‘winvasive’ campaigns to further compensate Fellows and Responders in seasonal efforts to effectively manage the spread of invasive species.

In these ways, when SMEs use Naughtweed externally, every button press becomes both an environmental action and a micro-transaction in a new freelance restoration economy.

Invasive species are one of the earliest and most costly indicators of ecological and economic risk. When detected late, they drive up management costs, damage infrastructure, and limit future options. Early detection consistently delivers the highest return on investment.

Each button has an ‘undo’ command sequence that will undo the previous observation. By default, a press and hold will undo that last sequence, but this sequence is customizable.

Additionally, accidental presses will be addressed as a data science problem to solve (i.e., anomaly detection). Individual points can be reviewed, filtered, or annotated, and reliability comes from patterns over time rather than single observations.

We’d also add that (while collecting data) users typically encode presses for the duration of passing by (or navigating around) a given point of interest; this means that a single errant press is less likely to communicate actionable information when displayed as a heat map, which visually prioritizes triage in ‘hot zones’.

In other words, any false data associated accidental presses are addressable in many ways!

Naughtweed’s physical buttons remove screens, forms, and heavy training from field data collection. They are designed for gloves-on, time-constrained work and uses language-light, culturally transferable interactions. This makes our approach uniquely useful and usable across sectors, roles, and regions.

Frequently asked questions.